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Hi there! I'm working on an integration that consumes Braze API endpoints for translation. I created a test campaign, enabled languages and added translation tags on the campaign's content. I was able to export the CSV, add translations, and upload the CSV back. But, if I check the UI, I see almost no difference and I…
Hello, I am using `{{context.${metadata}.checkout_url}}` (from this support article) in an Abandoned Checkout email. According to the guidance in this article I should hardcode the base part of the URL and use liquid for the dynamic part. How does this work when for an Abandoned Checkout URL the full string is dynamically…
Hi everyone! 👋 I’m Stef Baldwin, a new team member here at Braze. I'll be working on our digital community efforts, and I’m so excited to get to know the experts (that's you!) who make this space what it is. Whether you have a big idea, a small piece of feedback, or just want to say hello, my door is always open. I can’t…
Hi - I'm wondering how people have found success in structuring their teams and workflows to cater to different languages? We are an English-first app, but have it available in Spanish, French and German. So far, I've just completely excluded the additional languages from campaigns because we don't have the bandwidth to…
We know Braze uses Sparkpost as their last-mile delivery agency for emails, what does Braze use for SMS/MMS?
Take an inside look at where AI is actually moving the needle, versus where it might be accidentally building a wall between you and your customers. Find out why: * Marketers think they’re nailing it, but consumers still feel overlooked * AI bots are now "shopping" for your customers—and what that means for your business *…
We’re currently exploring a referral-style competition and wanted to check whether Braze offers any native referral mechanics that could support this. Use case: * Simple prize-draw referral campaign * Users refer friends to sign up for a new app via a unique link or code * Each successful app install via that link/code…
Hi everyone, I'm currently building a signal-driven evergreen referral canvas and would love some input from others managing multi-canvas ecosystems. Entry logic includes: * Lifecycle stage: set up completed + post onboarding * Lifecycle transitions: trial to paid, upgrade, renewal success * Joy/value signal: high-intent…
In a lot of Braze setups I’ve seen, messaging and orchestration get a lot of attention (rightfully so!) But incentives often feel bolted on. * Same incentives across segments * No clear framework for when to use one * Limited testing to subject lines I’d love to hear: * Do you have a defined philosophy for incentives? *…
Hey team! I have heard that Gemini AI has been released across Gmail and brands are experiencing lower CTR's and inflated OR's across sends. Have any other brands experienced this? We have seen CTR's been declining for a while now, but have no correlation if it is this impact so wondered if others are seeing the same?
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